opening speaker 

Amy Lynch, President of Generational Edge

Marketing messages that win with one generation can turn off another entirely. Tailor your approach with gen-savvy insights, and you'll get the attention of markets you are missing.

Baby Boomer Amy Lynch has researched the generations for longer than she cares to admit! As president of Generational Edge, she helps organizations understand the way each generation thinks, communicates and gets work done. When we understand those differences, we can create generational strategies that engage all the generations--even the ones that make us crazy!

Amy has addressed audiences from MTV and Boeing to Johnson & Johnson, US Bank, Cisco and the staff of the U.S. Senate. She has been quoted in The Washington Post, USA Today, Investors Business Daily and the NBC Evening News, among others. She is the author of the forthcoming book Can’t Retire? Aspire!